Hi, I’m Matt McKinnon — a Digital Designer and Webflow Developer with over 10 years of experience designing clean, minimal, and motion-led digital experiences.
MY Approach
Every project I take on starts with a simple question — What’s the end goal?
From there, I work backwards—mapping out a clear, focused path from concept to execution. My process begins with low-fidelity wireframes to establish structure, user flow, and hierarchy. This sets the foundation for a seamless user experience and ensures alignment from the start.
Once the core UX is solid, I move into high-fidelity design in Figma, layering in brand, visual style, and motion to bring the interface to life. I keep things clean, minimal, and intentional—every detail has a purpose.
When the design is locked in, I build it out in Webflow, translating static concepts into responsive, interactive websites that feel as good to use as they look. Whether it’s a single landing page or a full site build, I’m hands-on from start to finish—making sure every piece fits together smoothly.
It’s a collaborative, iterative process—with regular check-ins to keep things on track and moving forward with clarity.
Once the core UX is solid, I move into high-fidelity design in Figma, layering in brand, visual style, and motion to bring the interface to life. I keep things clean, minimal, and intentional—every detail has a purpose.
When the design is locked in, I build it out in Webflow, translating static concepts into responsive, interactive websites that feel as good to use as they look. Whether it’s a single landing page or a full site build, I’m hands-on from start to finish—making sure every piece fits together smoothly.
It’s a collaborative, iterative process—with regular check-ins to keep things on track and moving forward with clarity.
MY Services
I offer end-to-end support across Website Design and Webflow Development, helping brands turn ideas into polished, high-performing digital experiences.